QotD: Merkins Confused by Materialism

As practitioners of consumption, Americans lead poorly edited lives.

Print Starts to Settle Into Its Niches,” David Carr, NYT, 1/5/14

Mr. Kelly edits and owns Cool Tools, a website that writes about neat stuff and makes small money off referral revenue from Amazon when people proceed to buy some of those things. He decided to edit the thousands of reviews that had accrued over the last 10 years into a self-published print catalog — also called “Cool Tools” — which he would then sell for $39.99.

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